HoW College students receive a masterclass in digital marketing!

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HoW College students receive a masterclass in digital marketing!

05 February 2019

Smiling staff member in a white shirt stood in front of a college whiteboard. Baldur digital logo projected onto said whiteboard.

Heart of Worcestershire College’s (HoW College) Level 3, 4 & 6 Chartered Institute of Marketing (CIM) students received a masterclass in digital marketing from Director and Founder of Baldur Digital Ltd, Ben Feltwell, on Thursday 24th January.

The tutorial covered a host of digital basics, including the fundamental differences between marketing and public relations (PR) and the upcoming trends within the sector such as sentiment analysis and artificial intelligence.

Talking about the session, CIM Lecturer, Nona Davies said:

“Digital marketing is a consistent theme throughout our marketing qualifications, therefore, it was great to have Ben come in and talk to the students in detail about the topic.”

Commenting on the evening, Ben added:

"It is great to see so many students from all different backgrounds actively engaged in expanding their view of marketing. They all showed genuine interest in the stories and real-world examples I had to share and we had some great Q&A and discussions following the presentation."

Baldur Digital Ltd helps local businesses take control of their digital marketing through services such as website design, digital marketing training and support.

To find out more about their services please visit:


HoW College offers higher education and professional courses in a variety of subjects from marketing to engineering. Its provision is QAA UK Quality Assured.