Apprenticeship Overview

An employee in this occupation will be responsible for coordinating and delivering specific marketing activities such as marketing content creation, background market and customer research, monitoring campaign analytic and collecting data, using relevant marketing software/systems. As part of the Marketing team, a Multi-channel Marketer will contribute to the implementation of the Marketing strategy and have responsibility for elements of the overall marketing plan.

Apprentices will attend a monthly workshop at our Worcester campus to underpin the knowledge elements of the apprenticeship. Apprentices are required to build a portfolio of evidence during their time on the programme. Every apprentice will be allocated a Learning and Support Development Officer to support ongoing learning and preparation for End Point Assessment (EPA).

The start date is flexible throughout the year.

Entry requirements

English and maths GCSEs graded 4 and above.

Course Modules

The apprentice will work towards these key duties:

Duty 1 Contribute to the marketing plan, delivery or evaluation of strategic marketing activity through the creation of written planning and evaluation documents and presentations
Duty 2 Use appropriate primary and/or secondary research methods including survey tools, key word research tools and desktop research to gather marketing insight or evaluation.
Duty 3 Use research data to inform marketing decisions, targeting, planning, delivery.
Duty 4 Source, create and edit content in collaboration with colleagues for appropriate marketing channels, such as website, email, social media, sales materials, affiliate marketing or event displays.
Duty 5 Support and manage the cataloguing of offline and digital marketing materials and assets in line with marketing regulations and legislation. including sustainability of hard copy and digital campaigns
Duty 6 Publish, monitor and respond to editorial, creative or video content via website, social media/video sharing platforms, offline platforms.
Duty 7 Support the administration of marketing activities, e.g., organise a webinar or online/offline event; run an email campaign, or run a pay per click (PPC) campaign.
Duty 8 Use the organisation’s customer relationship management system to maintain accurate customer data and relationships are managed in the pursuit of marketing goals.
Duty 9 Identify and use relevant/emerging trends, solutions and technologies to implement effective marketing activities.
Duty 10 Contribute to the monitoring of marketing expenditure and activities to a specified budget and plan in line with company processes.
Duty 11 Monitor, optimise, analyse and evaluate marketing campaigns and channels in order to deliver on marketing objectives for the organisation and/or clients

How will I be assessed?

The two EPA assessment methods are:

Project with report
The apprentice will complete a project and write a report. This will be presented to an independent assessor who will ask at least 6 questions about the project and presentation.
Interview underpinned by a portfolio of evidence
The apprentice will compile a portfolio of evidence before the EPA gateway. This will form the bases of the interview with an independent assessor.

What can I do next

After successfully completing the apprenticeship, you may want to take further courses to progress your career. This could include the CIM Level 4 Certificate in Professional & Digital Marketing.