Marketing

CIM Level 4 Certificate in Professional & Digital Marketing

Please note there may be additional charges within the course for textbooks, trips, registration and assignment fees.

Course overview

Prove that you have the skills and improve your prospects to compete in the demanding and dynamic world of marketing with this recognised level 4 qualification sought after by employers.

The go to for marketing executives, or equivalent, who have had experience in the industry and are looking to advance their career. This Level 4 qualification accredited by the Chartered Institute of Marketing provides you with the key knowledge and skills needed to perform professionally in an operational level role within the marketing department.

DELIVERY INFORMATION
The course is delivered at our Worcester campus on a Wednesday evening 18.00-21.00.

In addition, you will be expected to undertake an average 6 hours of reading/independent study per week.

Course entry points are in September, January and April

The course is supported by online materials via our Virtual Learning Environment and may be supplemented by online delivery.

STAFF EXPERIENCE
Lecturers have occupational experience in marketing as well as degree level or higher academic qualifications. In addition each will have a recognised teaching qualification.

ADDITIONAL COSTS
Annual membership fee £65, Assessment fees: £130 per unit

2110 Applied Marketing

The Awarding Body at The Chartered Institute of Marketing (CIM) has commended Heart of Worcestershire College for the excellent standard of results achieved for assessments submitted in the July 2021 assessments session for the Applied Marketing module of the Certificate in Professional Marketing.

2113 Digital Marketing Techniques
The Awarding Body at The Chartered Institute of Marketing (CIM) has commended Heart of Worcestershire College for the excellent standard of results achieved for assessments submitted in the April 2021 assessments session for the Digital Marketing Techniques module of the Certificate in Professional Digital Marketing.

2103 Digital Marketing
The Awarding Body at The Chartered Institute of Marketing (CIM) has commended Heart of Worcestershire College for the excellent standard of results achieved for assessments submitted in both its April 2017 and April 2019 assessments session for the Digital Marketing module of the Certificate in Professional Marketing.

2100 Marketing
The Awarding Body at The Chartered Institute of Marketing (CIM) has commended Heart of Worcestershire College for the excellent standard of results achieved for assessments submitted in the July 2018 assessments session for the Marketing module of the Certificate in Professional Marketing.

Award on successful completion: CIM Level 4 Certificate in Professional & Digital Marketing.

Please email HEadmissions@howcollege.ac.uk for more information.

Entry requirements

One or more of the following is required to gain entry to this qualification:

- CIM Level 3 Introductory or Foundation Certificate in Marketing qualification.
- Any relevant Level 3 qualification.
- Any UK degree or international equivalent.
- International Baccalaureate (equivalent to NQF Level 3 and above).
- Professional practice (suggested one year in a marketing role) plus diagnostic assessment on to Level 4.
- If English is not your first language, a suitable English qualification e.g. IELTS

The College has a commitment to widening participation in Higher Education, and will therefore give careful consideration to prior experiential learning, non-traditional qualifications and qualifications obtained outside of the United Kingdom.

Course Modules

Marketing Impact

This module focuses on the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.

Responsible Marketing

This module looks at responsible marketing as a growing imperative as societal and environmental challenges grow. There is growing scrutiny on brands' behaviour regarding diversity, inclusion, and sustainability, leading to more discerning consumer choices. Marketing faces a growing need to understand and ensure socially responsible practices, prioritise transparency and honesty to build trust and be more considerate in relation to their messaging, channels and tactics.

Martech

This module focuses on marketing technology, or ‘Martech’, which is now essential to facilitate and execute marketing activities. It will provide knowledge on the importance and application of ‘Martech’ including Artificial Intelligence within organisations. You will learn how ‘Martech’ can be used across the customer journey to support paid campaigns, and social media activities to nurture long-term MCQ relationships. You will gain the skills to successfully analyse web analytics outputs and make suitable recommendations for the future.

Content Marketing

This module looks at content marketing and its crucial role in delivering effective digital marketing campaigns. This module provides the knowledge and skills to successfully create content to support marketing goals. You will learn how different content formats can be used within campaigns to support the customer journey as well as the impact developing technology can have on content production. You will gain the skills to produce a suitable content plan to support organisational initiatives.

How will I be assessed?

Onscreen CIM assessments utilising either multiple-choice testing scenario-driven short and extended answer response tests.

What can I do next

You will need to be a member of CIM whilst studying the qualification, this is currently £65 for annual membership and you apply via the CIM website www.cim.co.uk. After you successfully complete this course, you will be eligible to complete the CIM Level 6 Certificate in Professional & Digital Marketing.