CIM Certificate in Professional Digital Marketing, Level 4

Please note there may be additional charges within the course for textbooks, trips, registration and assignment fees.

Course overview

Prove that you have the skills and improve your prospects to compete in the demanding and
dynamic world of marketing with this recognised level 4 qualification sought after by employers.

The go to for marketing executives, or equivalent, who have had experience in the industry and are looking to advance their career. This Level 4 qualification accredited by the Chartered Institute of Marketing provides you with the key knowledge and skills needed to perform professionally in an operational level role within the marketing department.


•The course is delivered over 3 modules known as awards or each award can be taken separately. Delivery is one session per week over 10-12 weeks per award.
• Delivered on a Wednesday 18.00-21.00.
• In addition you are expected to undertake an average of 6 hours of independent study/reading per week.
• Course entry points in September, January and April.
• The Planning Campaigns module runs September to December, Digital Marketing from January to March and Marketing from April to July

Lecturers have occupational experience in marketing as well as degree level or higher academic qualifications. In addition each will have a recognised teaching qualification.

2103 Digital Marketing
The Awarding Body at The Chartered Institute of Marketing (CIM) has commended Heart of Worcestershire College for the excellent standard of results achieved for assessments submitted in both its April 2017 and April 2019 assessments session for the Digital Marketing module of the Certificate in Professional Marketing.

– Planning Campaigns (Mandatory Module)
This module gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including how to analyse an organisation’s current position. You will also learn how to set campaign objectives, implement a campaign, then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.

2100 Marketing
The Awarding Body at The Chartered Institute of Marketing (CIM) has commended Heart of Worcestershire College for the excellent standard of results achieved for assessments submitted in the July 2018 assessments session for the Marketing module of the Certificate in Professional Marketing.

Entry requirements

One or more of the following is required to gain entry to this qualification:

• CIM Level 3 Introductory or Foundation Certificate in Marketing qualification.
• Any relevant Level 3 qualification.
• Any UK degree or international equivalent.
• International Baccalaureate (equivalent to NQF Level 3 and above).
• Professional practice (suggested one year in a marketing role) plus diagnostic assessment on to Level 4.
• If English is not your first language, a suitable English qualification e.g. IELTS

The College has a commitment to widening participation in Higher Education, and will therefore give careful consideration to prior experiential learning, non-traditional qualifications and qualifications obtained outside of the United Kingdom.

Course Modules

Marketing (Mandatory Module)
This module is about recognising the importance of marketing’s role in driving success and delivering results. It provides the knowledge and understanding of the function of marketing within the organisation and demonstrates how an appreciation of customer behaviour can enable effective targeting. It outlines an understanding of how external environmental influences affect planning and how information enables decision making, and the elements of the marketing mix and how these are applied to address market and customer needs.

Integrated Communications (Mandatory Module)
This module aims to enable understanding of the importance of effective internal
and external communications in building sustainable relationships and delivering
customer value. It provides the opportunity to recognise the importance of
communications planning in delivering marketing solutions. It explains how the
concept of product and brand management can enable organisations to deliver
customer value. It outlines the components of the marketing communications mix
and enables understanding of integrated marketing communications (IMC) planning.

Digital Marketing (Centre mandated elective module)
This module is about appreciating the importance of the ever-evolving digital landscape and understanding how to develop skills to improve digital marketing effectiveness. It provides awareness of the nature of the challenges and opportunities within the digital environment and outlines the skills and tools required to support and enhance marketing activities. It identifies the importance of effective monitoring and measurement techniques that enable organisations to improve digital marketing performance.

How will I be assessed?

• Marketing exam
• Planning Campaigns assignment
• Digital Marketing assessment

What can I do next

You will have affiliate studying membership of the CIM whilst undertaking the qualification. After you successfully complete this course you will be eligible to apply for graded CIM membership and to complete the Level 6 Diploma in Professional Marketing.