Course overview

Have you got a passion for marketing? Would you like to develop your knowledge and skills to take your promotional skills to the next level?

Perfect for those new to roles that involve marketing or who aspire to work in the marketing industry. This Level 3 qualification accredited by the Chartered Institute of Marketing provides you with the essential knowledge and skills needed to perform professionally in a support level role within the workplace and enter the world of marketing.

DELIVERY INFORMATION

The course is delivered at our Worcester campus on a Thursday evening 18.00-20.00.

In addition, you will be expected to undertake an average 4 hours of reading/independent study per week.

Course entry points are in September and January.

The course is supported by online materials via our Virtual Learning Environment and may be supplemented by online delivery.


STAFF EXPERIENCE
Lecturers have occupational experience in marketing as well as degree level or higher academic qualifications. In addition each will have a recognised teaching qualification.

2020 Marketing Principles
The Awarding Body at The Chartered Institute of Marketing (CIM) has commended Heart of Worcestershire College for the excellent standard of results achieved for assessments submitted in the December 2021 assessments session for the Marketing Principles module of the Foundation Certificate in Professional Marketing.

Additional costs payable direct to CIM: Annual membership fee £65, Assessment fees: £125 per unit, CIM fees may increase.

Award on successful completion: CIM Level 3 Foundation Certificate in Professional & Digital Marketing

Please contact: HEadmissions@howcollege.ac.uk for more information

Entry requirements

- A desire to know more about marketing!
- If English is not your first language, a suitable English qualification e.g. IELTS

The College has a commitment to widening participation in Higher Education, and will therefore give careful consideration to prior experiential learning, non-traditional qualifications and qualifications obtained outside of the United Kingdom.

Course Modules

Marketing Essentials

This module provides an understanding of the key concepts and terminology used in marketing. On completion of the module, you will have a knowledge and understanding of the role and function of marketing within organisations and the factors that influence consumer and business buying behaviour. You will also be able to identify key components of the marketing environment and have an appreciation of how to collect and utilise relevant information about it. Finally, learners will be able to outline the concepts and elements which make up the marketing mix and understand how these can be applied.

Content and Channels

This module introduces the types of content marketers can create, as well as the channels that can be used to publish and promote them. On completion of the module, learners will be able to recommend the most appropriate channel to use in their marketing. Candidates will be able to interpret the aims and objectives of a business, as well as who their target audience are, and plan content accordingly. Finally, you will recognise the links between content and channels, and their suitability in each case.

How will I be assessed?

Onscreen CIM assessments utilising either multiple-choice testing scenario-driven short and extended answer response tests.

What can I do next

You will need to be a member of CIM whilst studying the qualification, this is currently £65 for annual membership and you apply via the CIM website www.cim.co.uk. After you successfully complete this course, you will be eligible to complete the CIM Level 4 Certificate in Professional & Digital Marketing.