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Entry Level Salary

£45,504.00

Average Salary

£64,521.80

Potential Salary

£128,862.24

Job Description

Marketing, sales and advertising directors plan, organise and direct advertising campaigns and market research and formulate and implement an organisation’s marketing, sales and social media policies.

Number of Jobs

Job counts include both employed and self-employed persons, and do not distinguish between full-time and part-time jobs

In the past two years

678

This year

353

Projected for the next 7 years

2683

Tasks

  • Produces and/or assesses reports and recommendations concerning marketing, advertising and sales strategies.
  • Stays abreast of changes in market trends and advertising rates.
  • Controls the recruitment and training of staff.
  • Examines and analyses sales figures, advises on and monitors marketing campaigns and promotional activities.
  • Conceives advertising campaigns to impart the desired product image in an effective and economical way.
  • Defines target group for advertising campaigns and implements strategy through appropriate media planning work.
  • Discusses employer’s or clients’ requirements, plans and monitors surveys and analyses of customers’ reactions to products.
  • Liaises with client to discuss product/service to be marketed and develops the most appropriate strategy to deliver the objectives.

Learn about different careers

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Financial Managers and Directors

Potential Salary £129,331

Financial managers and directors plan, organise, direct and co-ordinate the financial information of companies, the activities and resources of financial institutions, such as banks and insurance companies, and advise on company financial policy.

Purchasing Managers and Directors

Potential Salary £106,961

Purchasing managers and directors (not retail) plan, organise, direct and co-ordinate the purchasing functions of industrial, commercial, government organisations and public agencies to ensure cost-effectiveness.

Public Relations and Communications Directors

Potential Salary £118,856

Public relations and communications directors plan, organise, direct and co-ordinate the public relations, communications and public information activities of an organisation or on behalf of clients.

Human Resource Managers and Directors

Potential Salary £74,186

Human resource managers and directors plan, organise and direct the personnel, training and industrial relations policies of organisations, advise on resource allocation and utilisation problems, measure the effectiveness of an organisation’s systems, methods and procedures and advise on, plan and implement procedures to improve utilisation of labour, equipment and materials.

Managers and Directors in Retail and Wholesale

Potential Salary £61,418

Retail and wholesale managers and directors plan, organise, direct and co-ordinate the operations of major retail and wholesale establishments in order to maximise business performance and meet financial goals.

Shopkeepers and Owners - Retail and Wholesale

Potential Salary £51,659

Shopkeepers and proprietors in this unit group co-ordinate, direct and undertake the activities in the running of small, independent retail and wholesale establishments.

Management Consultants and Business Analysts

Potential Salary £86,511

Management consultants and business analysts advise industrial, commercial and other establishments on a variety of management and business-related matters to assist in the formulation of financial and business policies in order to maximise growth or improve business performance.

Business and Financial Project Management Professionals

Potential Salary £83,459

Business and financial project management professionals manage and oversee major projects across all sectors of modern industry, commerce and the public sector, in areas such as e-commerce, business analysis, finance, product development, marketing, human resources.

Business and Related Research Professionals

Potential Salary £58,681

Business and related research professionals carry out a variety of research activities for the broadcast and print media, for the police and armed forces intelligence services, for national security agencies and in other non-scientific areas.

Professional/Chartered Company Secretaries

Potential Salary £66,430

Chartered company secretaries and governance professionals ensure companies conform to relevant legal, statutory and financial requirements and monitors standards of corporate governance.

Business, Research and Administrative Professionals

Potential Salary £75,098

Job holders in this unit group advise on the formulation and implementation of policy in the public and private sectors, develop and implement substantial business, statistical and administrative systems, and perform a variety of functions.