Professional Development

Creating a Successful Marketing Plan

Course overview

Marketing takes time, money, and lots of preparation; a strong marketing plan will ensure that schedules are followed and reviewed and the marketing budgets are spent wisely and appropriately. A marketing plan includes everything from understanding your target market and your competitive position in that market, to how you intend to reach that market (your tactics) and how to differentiate yourself from your competition in order to make a sale.

The workshop will help you understand the importance of each of the following topics and how to apply these techniques to your own marketing plan; market research, how to develop a marketing plan, the creation of a mission statement, identification of products and/or services, the market, competition, pricing, promotion mix, advertising, the advertising budget and schedule, location, sales forecasting, an action plan, and production

Entry requirements

None required

How will I be assessed?

Not Applicable

What can I do next

Take a look at other courses in the Solutions Professional Short Course series or perhaps consider studying an accredited professional qualification with our Higher Education Institute