Do you want to work in the fast moving and exciting world of Events Management?
This HND offers a clear pathway into the conference and event industry. It aims to provide you with the knowledge and experience needed to organise and run events successfully in this dynamic industry. The course blends level 4 and 5 Hospitality Management units to incorporate topics such as practical work experience, event planning processes, marketing events, financial sustainability and developing your managerial skills. In addition the course will provide
a number exciting opportunities to experience live conferences and events via study based visits.
This HND offers a clear pathway into the conference and event industry. It aims to provide you with the knowledge and experience needed to organise and run events successfully in this dynamic industry. The course blends level 4 and 5 Hospitality Management units to incorporate topics such as practical work experience, event planning processes, marketing events, financial sustainability and developing your managerial skills. In addition the course will provide a number exciting opportunities to experience live conferences and events via study based visits.
The course is new for September 2017 and is subject to demand.
The minimum of 48 UCAS points preferably gained in a hospitality, business management or tourism related qualification e.g. BTEC Level 3 Diploma in Hospitality or A level Business Studies. Level 2 (GCSE) Maths and English Language are recommended although these can be completed alongside the HND if required. Access to Higher Education qualifications awarded for suitable subjects are also accepted. However applicants with no formal qualifications but have relevant industry experience will also be considered if they are over 21 years of age.
How will I be assessed?
You will be assessed through written assignments, individual projects, practical applications in addition to individual and group presentations. You will also be allocated a tutor with whom you can discuss your personal progress, plan targets for your studies and employment goals.
This unit allows you to gain an understanding of customer service policies and the purpose
of promoting a customer-focused culture. It will develop your skills in providing customer service across all industries.
––Rooms Division Operations Management
Within this unit you will gain a comprehensive understanding of contemporary room division,
operations management and the importance of revenue management to operations when
planning and running conferences and events.
This unit introduces you to the key concepts and functions of marketing across all types of
conferences and events. This unit investigates the fundamentals of marketing with reference
to the hospitality, travel, tourism, sports,leisure and recreation sectors. The unit will provide you with the knowledge and understanding of the key factors affecting marketing environments
and investigate the role of marketing on theses service industries.
––Resource Management in Hospitality
This unit will develop your understanding of procurement strategies for goods and services across the conference and event industry. Additionally techniques of financial accounting will be investigated to establish the importance of procurement in the sector.
––Food and Beverage Operations
This unit will enable you to gain understanding of the day to day activities and procedures involved in food and beverage operations, whilst also developing a range of practical operations. Strategies for the provision of food and beverages at conferences and events will be identified.
––Finance in the Hospitality Industry
This unit will develop your practical understanding of the accounting techniques used to control costs and profits to support managers in making decisions.
––Heritage and Cultural Tourism Management
This unit looks at heritage and cultural management and its role within the travel and tourism sector. Throughout the unit you will gain an awareness of definitions of heritage and culture. This information will be used to identify the growth and development of the industry focusing on the wider implications of conference and event management. This identification will provide you with a platform to understand potential conflicts within the industry with an emphasis on organising conferences and events.
––The Contemporary Hospitality Industry
This unit provides the opportunity to explore the dynamic and diverse characteristics of hospitality both in the local, national and international framework to gain a comprehensive and balanced view. All forms of business ownership and structure allowing contemporary issues and recent developments affecting the industry will be researched. This research will inform on how modern conferences and events are organised.
––The Developing Manager
This unit focuses on your personal development and career opportunities in management. It explores a range of management behaviour principles and practices. You will be encouraged to apply this knowledge to self-appraisal, examining your potential as a prospective manager in the conference and event industry.
This unit focuses on independent enquiry and critical analysis. This will be developed by undertaking a sustained research investigation of direct relevance to your studies and professional development. A focus towards conference and event development is highly recommended to gain a deeper understanding of the industry.
––Conference and Banqueting Management
You will investigate the size, scope and diversity of the industry. In addition to the strategic and operational issues that influence the management of such events. The unit will encourage you to investigate and develop an appreciation of the particular needs of clients within the conference and banqueting sector and to consider the operational and planning issues which are specific to this sector.
––Hospitality Contract and Event Management
This unit is designed to raise your awareness of the diversity and complexity of the sector and the internal and external factors that influence its success. Investigation of finance, sales and marketing, human resources, health, safety and hygiene in addition to the provision of a quality
product, that meets the needs of conference and event customers.
––Law for Licensed Premises
Within this unit you will develop a practical understanding of the legislation relating to the management of licensed premises. Research on the implications of the legislation on licensed premises from a management perspective with specific focus on temporary licencing for the conference and event industry will be made.
With a focus on learning within a vocational setting this unit aims to enable you to experience the scope and depth of the conference and event industry. You will be required to engage in a work experience placement by planning, monitoring and evaluating your experience throughout. Considered options for work experience placement can range from local sporting venue to national exhibition centres.
––The Entertainment Industry and Venue Management
This unit is designed to give you an over-arching view of the entertainment industry with a particular emphasis on venue management, operation and funding of live performance, conference/banqueting and on-licensed trade. The unit explores the industry’s dynamic structure through an identification of trends in the public, private and voluntary sectors’ involvement in the world of entertainment.